Teasers for the 100th anniversary of Bauhaus won a golden award at a New Talent Annual 2019 competition, held by recognized institution Graphis, NY.
Mentor: Eduard Čehovin
Asistant: Damir Birsa
Music: Florjan Kavčič
Animation, concept, art direction: Rok Malovrh
The objective was to create promotional teasers for the upcoming Bauhaus 100th anniversary. The videos were supposed to present the design principles and thinking that is still influential today.
Short teasers present design thinking of the movement. Each designer used the same principles to create his famous work. I present:
- Ludwig Mies van der Rohe and his Barcelona chair
- Wilhelm Wagenfeld and his Bauhaus lamp
- Herbert Bayer and his Universal font
At the same time teasers show that nowadays, after 100 years, Bauhaus heritage still has influence. Videos are short but long enough to arouse interest among people who know about Bauhaus. People who are not familiar with it are triggered to want to know more and they search for additional information.
The video has a reusable structure that can be applied to any Bauhaus product or designer.
