Promotional material created in collaboration with Gillian Heeley for Nottingham Trent University BA (Hons) Graphic Design Degree Show. Our idea was to illustrate how the degree show is a means of revealing new talent to industry. To demonstrate this visually, we developed a concept that involves the literal revealing of new talent. The strap line 'FIND WHAT YOU ARE LOOKING FOR' invites the viewer to look at the image, but the hidden message 'NEW TALENT' is only revealed when viewed through red acetate.