2014.
I got the pleasure of working with Sydney-based award winning production house Resolution Design (AKA Res) to help visually rebrand them.
(A special thanks to Matt Pratley @Little Sydney for the opportunity)
The idea behind the brand solution was around the 'rule of three'.
It's all around us:
Past. Present. Future.
Blood. Sweat. Tears.
Work. Rest. Play.
Yes. No. Maybe.
Good. Better. Best.
Seen it. Done it. Bought the t-shirt.
It's also a part of what Resolution offers as their service.
Client + brief + result.
In their own words in the briefing session they believed what they did was 'Advertising made beautiful'.
It's here that I drew my inspiration.
The logo was designed to have the flexibility of being displayed in three different ways.
Formal. Primary. Short.
