Concept
Every time you donate blood you are saving lives. Become a hero by just giving some minutes of your time a couple of times a year.
Description
This spot shows normal people wearing red capes in various locations. They could be anyone, but the red cape they wear signals that they just gave blood and therefore helped a lot of people.
Goal
By making viewers feel special, this concept tries to portray blood donation as a way to become an important member of society and therefore looking at what the donors get from helping other.
