The SOOPERFOODS brand specializes in making healthy desserts.
Brand ideology: desserts without sugar, gluten and lactose.
The brief for the designer was to make a logo and packaging reflecting the philosophy of the product. The logo has the elements of grain in its design, which emphasize the natural ingredients in the product. Packaging concept is based on a laconic black colour and contrasting bright patterns of fruits.
The packaging design includes box for the energetic bar, labels for cans and bottles.
