This project was a branding package for Pashley Bicycles which included a catalog, a reusable tote bag, and tags for the bicycles. After researching the bicycles I got the feeling the company was classic, yet modern which is why I chose a fun color scheme and a fairly simple geometric design.

Above are the reusable tote mockup and the bicycle tag design. Below are close ups of a couple of the spreads I created for the catalog.