Brief:
Throughout history, baked beans have hardly changed or developed. They have remained essentially the same since the delicious snack was invented. I began thinking about the evolution of the baked bean and how the product could develop into a more modern outlet.
My inital thoughts have focused on all the best bits about Heinz baked beans. After looking at all these different aspects, I think that baked beans need to maove away from the traditional tin can. Baked beans are so versatile when used in meals, but they have no versatility outside of the home. I want to develop a snack pot of baked beans with a special element wich would heat them to a nice temperature.
I wan to attach a phosphorous element to the bottom of a Heinz snack pot. You pull a cord which heats up the element at the bottom of the pot. After leaving the beands for a few minutes and a qucik stir, you have a delicious hot snack.
This simple three step process will become a common sight on the streets of britian. Heinz HOT POTS will become the snack which takes Heinz into the 21st Century.
This is a quick mock-up of the potential Hot Pots Logo, featuring on the pots and surrounding promotional material.
