Point-of-sale
Tinkies & Jumanji
Campaign
THE BRIEF
The Brief: To develop an in-store (co-branded) campaign promoting Tinkies
and the new Jumanji, Welcome to the Jungle, movie.
The point-of-sale needed to have a competition element that would encourage consumers
to buy more Tinkies as well as promote the new movie.
and the new Jumanji, Welcome to the Jungle, movie.
The point-of-sale needed to have a competition element that would encourage consumers
to buy more Tinkies as well as promote the new movie.
A tinkie in the shape of a PS4 controller was created to tie in with the Jumanji movie & the Tinkies brand.
In the movie, the main characters are sucked into the world of Jumanji through a Play Station game.
Therefore the main prize for the campaign is to WIN a PS4. To increase sales, consumers would need to
buy Tinkies in order to enter the competition. A Tinkies & Jumanji activition was also organised in cimemas to promote the movie & the Tinkies brand.
A2 Poster Design
Launch Activation Invite & Counter Stand
A5 Flyer design, Popcorn Tub and Colddrink Cup Branding
Wobbler, Washline Banners, Base Wrap & Website Design
TEAM INVOLVED:
Creative Director: Kim Miller
Art Director: Lizanne Visser
Copywriter: Graeme Sutherland
Key Visual Idea & Creation plus Campaign Roll-Out Design: Kirsten Morgan
Copyright Timesquare Advertising (Pty) Ltd.
