Sayu salted fish floss has been produced by UMK Sayu Sejahtera since 1990. The biggest weakness of this product is the lack of proper promotional media, both in target market segment and in its unappealing and lack-of-identity packaging design.
In the media promotions by providing information about the nutritional value in the fish, giving the kind of menu creations that will be displayed in social media, with a display in social media will be more easily sought and understood by the community.
