This is a public service ad campaign for Walnut House social business and shelter for women in crisis.
This campaign was made to draw the general public's attention to virtually invisible poor women, to emphasize those who managed to successfully return to self-sufficiency, and raise the discussion about the problem of female poverty and homelessness and the real possibilities to solve that problem that Walnut House suggests. It also aimed to explore new means of creating productive PSAs through interactive communication.
This campaign is a graduation project for Bachelor's diploma in Lviv National Academy of Arts.
This campaign was made to draw the general public's attention to virtually invisible poor women, to emphasize those who managed to successfully return to self-sufficiency, and raise the discussion about the problem of female poverty and homelessness and the real possibilities to solve that problem that Walnut House suggests. It also aimed to explore new means of creating productive PSAs through interactive communication.
This campaign is a graduation project for Bachelor's diploma in Lviv National Academy of Arts.
