We need to get people to do something healthy today, instead of postponing it to tomorrow, and here’s how we do it – On World Health Day, we’ll release a new time-bound challenge. Challenge will be a simple activity that promotes good health. The catch – people will have to complete the activity within 12 hours of Nutrichoice announcing it. We’ll create lots of buzz around each challenge with countdown posts and influencer tie-ups.

Campaign Credits:

Creative Agency: J Walter Thompson Bangalore 
Chief Creative Officer: Senthil Kumar 
Executive Creative Director: Priya Shivakumar
Executive Business Director: Tiraz Balaporia
Creative Directors: Pradeep Ravindran, Ashwin Lingan
Copywriter: Saagarika Shenoy, Manisha Kumar
Art Directors: Sarath Mekkat
Account Management: Sandeep Mathummal, Anand Madhan, Prashant Lakhotia
Animator: Akshay Bhat