Tesco Unforgettable Bags

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By simply introducing a barcode to the design, it transforms the bag into an ongoing discount voucher. Every time they bring back their bags, the customer gets 20cents off their shop, creating a habit reward that changes the customer’s behavior.

Each of designs represent the marine animals most at risk. Made from recycled plastic, any worn bags are replaced free of charge and recycled to make new bags.

Launched across Malaysia, The Unforgettable Bag has shown promising results. During the first month after launch, 68% of the customers re-used The Unforgettable Bag. It's estimated to save 5 million bags by the end of the year.

2021 WARC Awards for Effectiveness (In association with Canneslion)

Grand Prix Winner - Customer Experience

2019 Canneslion Awards

Silver - Creative Strategy

2019 APAC Effie Awards

Gold - Positive Change Asia Pacific Environment
Bronze - Retail

2019 ADFEST Awards

INNOVA LOTUS

2018 Effie Awards

Brand of the Year - Tesco
Gold - Sustainability
Silver - Efforts for Good: Brand
Bronze - Small Budget

2018 Kancil Awards

Silver - Creative Effectiveness: Design
Silver - Creative Effectiveness: Direct
Silver - Kancil for Good: Design
Silver - Best use if Direct & Promo (Physical)
Bronze - Creative Effectiveness: Promo & Activation
Bronze - Kancil for Good: Outdoor
Bronze - Kancil for Good: Direct
Bronze - Environment and Experience design
Bronze - Best use of Brand experience & Activation (Non-Digital)
Bronze - Product Design (Eligible for Innovation)
Merit - Inovation in Direct