Stepnoy Dairy. Packaging design
Year: 2021
Client: STEPNOY
Role: Packing Design
Tools: Adobe Illustrator
"Stepnoy" is a brand of natural high-quality dairy products. The brand's assortment covers the entire line of classic dairy products: milk, kefir, sour cream, yogurt, cottage cheese, etc. To emphasize the natural content of dairy products and the main message of the brand that there is only milk in dairy products and nothing else, white color was chosen as the main color. The main items of the assortment (milk, kefir, sour cream, yogurt, fermented baked milk) are effectively indicated by means of colored accents in accordance with the most significant criterion for the consumer: percentage of fat content in milk. The color gradation in milk indication goes from light blue to blue. In kefir - from light green to dark green. In yogurt and sour cream - from pink to red. In fermented baked milk - from beige to orange. Also, by means of color variety, it became easier to identify the type of product, even when it is in closed on the sides container. Consumer audience attention is secured with a mix of main color and font color - dark brown - contrast. Text accent is also enhanced with the help of infographics. Thus, the single packaging design provides the consumer with the most comfortable and quick access to product information
