Producer, Art Director, Editor, Shooter
Produced three YouTube pre-roll ads highlighting the St. Edward's brand with specific focus on it's location in a thriving and exciting city.
YouTube ads allow users to skip to their videos after 5 seconds so the goal with this series was to hold a viewer's attention through the entire 15 seconds.
Results
Video completion rate: 48.91% (average completion rate for YouTube video ~15 second = 31%)
Prospecting Audience: 47.85%
CRM Audience: 51.03%
The video was so successful, we later rolled out a sponsored Instagram story version (see vertical video below).
