The Grown Up Chocolate Company
A live brief set by YCN entailed creating a range of ‘freefrom’ chocolate bars for ‘The Grown-up Chocolate Company’ aiming to attract a health-conscious younger female audience, but also keeping their existing middle-aged female audience. So, I created two luxurious ranges, classic British desserts for the older audience (white label), with the reminiscent flavours aiming to attract a reluctant audience and classic British desserts with a cocktail twist (brown) for a younger audience to show that freefrom doesn’t have to be boring.
