City of Charlotte Brand Refresh Proposal
The current logo (below) of the City of Charlotte is outdated and is not representative of the modern, fast-growing city. This refresh capitalizes on the strong symbolic value of the crown, which represents the city's and county's namesake Queen Charlotte of Mecklenburg-Strelitz
The current logo for the City of Charlotte, which is not used consistently in branding.
Black and white replaces the green color palate used as they are clean, stylish and versatile colors.
Secondary new logo for non-black backgrounds.
The existing website, which is stuck in the mid 2000s.
A cleaner website that is more user-friendly.
The current website, much like the city logo, is outdated and not fit for purpose. The new website is simpler and more modern.
