Brand Development
The motivation behind the brand development for Free Geek came through the need for organization and an aesthetic revamp in the design of the brand. The team requested a new concept for icons, a brochure, a poster, business cards, and merch that would intertwine with the idea of being environmentally friendly and computer savvy.

The goal was to give a corporate feel, as well as keep consistency throughout the design. The color palette chosen to represent the brand was based on shades of green to signify the recycling and reuse; therefore, following the logo design and its identity. The icons on the poster and merch were designed to look like a computer chip and carry a dark hue of green as the signature color.