Brief
La Fonte is a pasta product made from a local manufacturer in Indonesia. The product is targeting families. La Fonte was established since 1991.
 
Objective
The objective here is to redesign a packaging for a local pasta product. There are three kind of product I should make the design ; Dried Spaghetti, Instant Pasta, Dried Macaroni.
 
Challenge
Creating a whole new package that suitable for the culture in Indonesia and also a design that will stands out the most on the shelf. 
 
Solution
Creating what resemblance family most when they eat is the traditional table cloth pattern. So I try to create different patterns for each kind of the package.
La Fonte Logo
Moodboard
Pattern and color explorations
Front View
La Fonte Pasta
Published:

La Fonte Pasta

A school project about packaging design for local pasta product in Indonesia.

Published: