The purpose of the project is to promote tree planting and care along with the observance celebrating the role of trees in our live. Rebranding the holiday was necessary to promote and cater to a younger audience. Creating hip and modern designs appealing to the younger generation was the goal in mind. A badge logo was implemented for appropriation to represent how long  the holiday has been around for. A texture was placed to represent the texture of a tree. 

Within the “Can you Breathe” poster,  trees more opaque than the next were implemented behind the main  tree. The metaphor in this design is to represent the oxygen a tree gives off for us humans to live.