This project won first place.

This was a marketing competition, where a VF brand was to be combined with a new fiber technology.  My team worked with Reef brand and Cocona technology and created an integrated marketing plan for an imaginary line of board shorts. I worked with Adrienne Johnston and Alex Harkness on this project.

Above are our print advertisements for surf magazines.  The first ad was created by me, the second by Adrienne Johnston.  We decided on the tagline and name Cocon[a]ut as a team.

This is a very simplified version of our interactive billboard.  The board will be covered in coconut husks, with a bit of Cocona fabric in the center, inviting passersby to experience the technology.

The two above images were created by Adrienne Johnston, but we worked as a team to decide the specifics of the ideas.  We wrote the Twitter posts collectively, and decided on the location of our pop-up store in Venice Beach to best reach our target customer, young male surfers.