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Sahti beer brand identity case study

Sahti is a type of strong Finnish beer made from a variety of grains.
Sahti is home-brewed across the country and usually served locally around Christmas time, but a handful of brands are available nationwide throughout the year. One of these is Finlandia Sahti. The branding and packaging was desperately in need of a redesign to get it more attention and respect next to national favourites like Karhu.
The new branding and packaging was featured widely across beer and design blogs, introducing Finlandia Sahti to a whole new audience at home and abroad. The design has even spawned some not-so-great imitators!

Sahti beer brand identity case study
Published:

Project Made For

Sahti beer brand identity case study

Sahti is a type of strong Finnish beer made from a variety of grains.

Published: