Ford Motor Company has launched a new cultural campaign this weekend deemed “Culture Collabs,” an extension of their already existing “By Design” campaign. Continuing its commitment to innovation and the arts, Ford’s new initiative features collaborations and mural installations with influentials in three art meccas – Detroit, the Venice Beach neighborhood of Los Angeles and San Francisco.

Each market will collaborate with key influencers, such as the legendary producer Alchemist, the successful DJ, designer, director Vashtie Kola, an artistic crew named
The Seventh Letter and much more.

This project allowed me to use my full capacity as an art director and designer. 
I was able to use my design skills and motion design skill to create a visually cohesive branded content piece that truly enhanced the content.