Airtel helps Rajinikanth fans give Thalaiva his dues, without wasting a drop of milk.

Rajinikanth’s fans enthusiastically celebrate the release of his movies by pouring milk over giant cut-outs of Thalaiva. Thousands of litres of milk gets wasted due to this ritual. Airtel gave these fans a workaround during the release of Kabali, by creating an interactive post on Facebook where fans could give milk baths to Thalaiva.