BRIEF
Jam-Tong makes healthy jam which was made by social venture root team using ugly fruit and vegetable,
working together with low-income workers and a shared-kitchen platform WECOOK.
We conducted a brand package project for the story of people who make good and delicious jams.
SOLUTION
The key point of Jam-Tong is to effectively tell the story behind the one jar of jam. The landscape of the
four seasons, farmers, season fruits and vegetables are placed according to the timeline and shown in
illustrations so that the package is like one scenery.
BRAND LOGO CONCEPT
The Jam-Tong logo has the meaning that people connect with jam and the motif is the jar of jam
looked down from above. The pink and green colors which are symbolic of fruits and vegetables are
combined to represent fruit and vegetable jam.
