Background
The ad was focused towards customers residing in surrounding towns of Kolkata & who travel to Kolkata for jewellery shopping. TBZ is conducting mini-exhibitions in such tier 3 towns to spread awareness about the brand and showcase their exclusive designs. Same shall be conducted over the weekends across 7 different towns every month till Dec. Through this campaign we were targeting customers residing in these towns to eventually generate walk-ins in our Kolkata stores.
What we were supposed to do
We have to cover following points in our communication across various collaterals:
1. About the legacy of TBZ, since the brand is still unknown in those markets.
2. Invite them to the exhibition happening in their town.
3. Offer- 25% off and 35% off on making of gold and diamond jewellery respectively.
4. We can incorporate store panel at the bottom mentioning about our stores present in Kolkata.
1. About the legacy of TBZ, since the brand is still unknown in those markets.
2. Invite them to the exhibition happening in their town.
3. Offer- 25% off and 35% off on making of gold and diamond jewellery respectively.
4. We can incorporate store panel at the bottom mentioning about our stores present in Kolkata.
Advertising Agency: DDB Mudra, Mumbai
Executive Creative Director: Manish Darji Creative Director: Prasad Rao, Fritz Gonsalves
Mentor: Pratik Dhas Art Direction: Debojyoti Das
Copywriter: Apoorva Haritwal, Mahima Mathur
Account Executive: Divya Khairajani
