The Ulster Hall is a landmark in Belfast that has shaped the city’s cultural identity. Following an £8.5m refurbishment, a new branding was created, along with an interpretive exhibition telling the story of the building’s rich history, entitled “A Grand Dame in a Boom Town”. Along with developing the branding, the new graphic style was applied to the new season events programme, site hoarding, building banners, stationery, civic re-opening souvenir programme, tickets and audio tour guide.