The Project focuses on refining the original brand ideas and spread the company's mission through various medias such as new business card, tag, invitation, CD package, and Edun Post.

By tweaking the original logo and adding new secondary graphic: the triangle, the branding is more completed and tells a more compelling story and spirit.

The hand stitching and the dot line is another gesture to the mission Edun is pushing. Instead of a simple tag saying "Made in Africa," the handcraft quality represent the visual incarnation of the garment production done in Africa.