Create a direct mail campaign to send to high school seniors promoting the benefits of attending a community college. Utilize design elements from the college view book, created by a previous designer. 

This was my first project for the college, and I wanted to make it my own while still maintaining branding guidelines set by my predecessor. The view book design focused on colored boxes and arrows. I wanted to create an emphasis on key words from the headlines and provide strong visuals. Each emphasized word is filled with photos of PPCC students and professors, while the large photo pertains to the headline. 

Art Direction, Design, Production