Concept
Luminescent is a new essential oil brand. To launch their business
they’re going to sell their new product: Natural Remedies in a handful of
popular stores and boutiques in Saint Augustine Florida. This product is
perfect for any individual to purchase for themselves or as a gift. With
the holiday season around the corner tourists and locals will be frantic
to purchase thoughtful gifts for their friends and loved ones. This is
a perfect season to launch Luminescent’s new set: Natural Remedies.
This product will be aesthetically pleasing and eye catching, a perfect
set for the individual consumer or as a gift.
Remedies
Through user research it was discovered that
the target audience was not only interested
in a product that smelled pleasant, but also
the positive side effects from the product.
The product descriptions go beyond the lovely
aroma and ingredients and will focus on how
they will impact the consumer’s lives (bring
you serenity, uplift you, and so on). By creating
aesthetically pleasing packaging and focusing
on the audience’s secondary and tertiary needs
the product provides it will make them more
likely to purchase the product.
