Vortex
Brand Identity, Packaging Design
BACKGROUND
MPM Group wants to provide an alternative to the original manufacture spare parts. The automotive spare parts will be more affordable and accessible than the OEM, yet have the same quality and reliability.
CHALLENGE
As a new brand, it will have a tough competition to enter the saturated auto parts market. Moreover, the brand is targeting the millennial generations, 20-36 years old. This generation has different taste than the average consumer, they are more in-tune with lifestyle and seek for convenience and simplicity.
OUR SOLUTION
We want to position the brand as approachable, simple, and reliable for the target audience. We started with a name, VORTEX, a catchy name that conveys speed and dynamism. We then created a simple yet powerful logo that represent agility and quality assurance.
A bold and attractive packaging and visual identity system is created to complete the brand look and feel, which fit the busy and dynamic lifestyle of the target audience.
