One of the biggest challenges for the market is to recognize the Mexican crafts
as a daily art object. This project aims to focus the artisans at the center and elevate
their work through different platforms.
Arteca was created as a solution to elevate the culture, beauty, story and craftsmanship
from Oaxacan native artists. The big idea: Live Heritage.
As a result we created a replicable business model and a digital space where the artisans have the opportunity to have their work showcased as everyday pieces of art, helping their small businesses grow.
An end-to-end project from strategy, naming, branding, photography, packaging, web design and communication.
Client: Fundación Alfredo Harp Helú Oaxaca(FAHH)
Project Year: 2017
Photography: Karen Mata
Video Credits: Salvador Reyes
