Rokaya Shenasa's profile

Univers Typeface Poster

For this assignment, we were to make a poster based on the typeface of our choice. I decided to go with Univers, a modern san-serif by Adrian Frutiger. While researching the typeface, I found out that the type family contains 21 different widths and weights, making it a larger-than-average type family. That was something I wanted to incorporate in my poster, which is why I chose to repeat the name Univers multiple times in different weights. As for color choices, I took inspiration from Swiss style posters I saw online, with red being the most common. I tried to give the poster a Swiss style look because Univers and other similar neo-grotesque typefaces are often used in Swiss style. Another element from Swiss style that I incorporated in my poster was the use of grids in placing each element. Overall, I really enjoyed learning about Univers, and then making a poster that emulated it's history.
Univers Typeface Poster
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Univers Typeface Poster

Univers Typeface

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