Who: George and Lilly Rotas are a young couple from the island of Serifos. Always business concious about what their island can offer they started in 2014 the succssesful launch of the "Family Beez" honey. Four years after they are launching a new souvenir shop in the heart of the island, selling unique and contemporary greek gifts inspired by local traditions and symbols.

What: "We are launching a new shop in the heart of Serifos. We want a name to reflect our values for this new project and an identity that will match the above."

Well: The main goal from the beginning was to focus on the more artistic side of the project, refer mostly to the artists rather than the products themselves. The whole aesthetic yearned for a lighter take on the design aspect, wanting to create allusions and communicate the notion behind the project. After selecting the proper name that includes the above, we proceeded with the design of the idenity, outdoor sign and extra stationary for the shop's needs.