NPTV, a cloud-based interactive video platform, required a visual identity. A separate images were developed for each of the software components which comprise the platform—they appear on the sides of the box. Notably, it works as a framework, on top of which different versions of the box could be constructed to adapt to each project, embracing its special features. This work was not accepted, though, as it "looked too realistic", according to the client—viewers interpreted it as a physical object, not a visual identity. 

 

 

 

 

 

Transporter

Engine

Storage

Server#1

Server#2

Server#3

 

 

Storyboards