rye bread packaging
Packaging design project for rye bread "Agotos". The client of "Vilniaus duona" bakery was looking for new packaging for bread, which would appear in airports of Lithuania. Therefore, the target audience is airport visitors - from tourist, to Lithuanian travelers, students or immigrants. The request was to create product image that would associate with elegant, warm, reliable, memorable and handmade properties.
The main character of package becomes European robin, which in Lithuanian - "liepsnelė"- means little fire. Creating association with fire, drawing speaks of origin of brand name - Agatha of Sicily. The character is placed in forest atmosphere, creating the images of nature and warmth.
