YCN COMPETITION 2016
GRAND CAFE COFFEE
Every year the Young Creative Network reveals briefs for budding creatives to try their skills at.
This brief asked the designer to redesign the entire range of Grand Cafe's coffee, ensuring that ethical welfare was at the heart of the design.
Each of the four coffees had their own character, aroma, strength and origin. The designs of the packets reflect these characters by clever use of pattern, colour and motif usage.
Each coffee was given a time of day based on its strength, a colour to reflect that time of day, and a cultural pattern which represented the origins where the coffee was grown.
