FunnyShot logo and branding
FunnyShot is a company that organizes Nerf Games. It's like airsoft but less violent and suitable for kids.
My work on this project was beyond only design: I've elaborated the FunnyShot brand positioning on the market and designed visual brand image, favorably distinguishing it among the competitors by the "3F" principle - making it Fun, Fresh and Friendly.
My work on this project was beyond only design: I've elaborated the FunnyShot brand positioning on the market and designed visual brand image, favorably distinguishing it among the competitors by the "3F" principle - making it Fun, Fresh and Friendly.
Orange as the key color perfectly follows that principle, and it's the main Nerf color.
Stencil spray-painted rowdy-dowdy logo reflects the informal company atmosphere and friendly approach to it's customers.
