This campaign captures the emotion that these players have for the game. The feminine side of these players, which is a big draw to their audience, is encapsulated in the tagline and the tennis ball with the kiss on it, along with the line, Love the game. The kiss tennis ball was used in integrated campaigns through all sorts of different media.
Magazine spread ad: Maria
Magazine spread ad: Jelena
Magazine spread ad: Serena
Individual autographs of players with kiss tennis ball available to fans
Kiss tennis ball used for branding new tagline "Love the game."
