This was out first client project at Digital Concept Development. The project was for the Copenhagen Metro, who launch a new line called the "City Ring" in the summer 2019. The goal for the project was to create awareness before the new line opens. While most people who live in Copenhagen are aware that the metro is being build, a big number of them does not have much idea on where the stations are going to be, and how quickly they will be able to from A to B.
We were to create a campaign which could create the wanted awareness. In my group, we worked with a tagline called "More Metro - More Time", and we then created different everyday scenarios to showcase the time there can be saved with the new Metro. For example, you can snooze longer in the morning, or you can grab an extra beer as the going home trip is faster and the Metros would go every 5th minute. These scenarios were meant to be small movies that could go in the Facebook-feed for example.
We also created a poster in the style of a watch to always get that feeling of saving time. Also, we did a mockup of a landing page, where you would be able to find your nearest station and see how fast you could get to other places.
Mockup video:
Poster:
Poster in alternative colors:
Website mockup:
