The rebranding of the Wash Ashore beer company is an ongoing project in which the logo, and labels are in the process of revision. 

Wash Ashore Beer company is dedicated to producing delicious, organic beer that embodies the experience of island living! Wash Ashore was conceived by Martha’s Vineyard island dwellers. Because Wash Ashore believes in giving back, a portion of the proceeds from each of the beers is donated to charities, thus three individual themes dedicated to each unique brew. 

The logo chosen is a serif typeface with great readability yet has a nautical handwritten aesthetic. The logo mark within the ‘O’ of Ashore takes on the form of a sunset and a shoreline which can be used all on it’s own to recognize the brand, similar to Nike’s branding checkmark.

Each label has a different charitable theme love, buddhism, and one dedicated to the owner’s dog, Maya Mae in which the proceeds go to animal shelters. To keep a uniform theme, the labeling are wrap around landscapes inspired by stock photos of Martha’s Vineyard that embody island living with some simple iconography.