On March 3rd ASK launched the adicolor market on Mellrose in Los Angeles. The activation featured 14 colorful booths in primary hues to celebrate the colors of the adicolor apparel. ASK took inspiration from the primary colors of adicolor apparel and extended that aesthetic to a vibrant marketplace that is uniquely LA.
Process
ASK provided creative concepting, production design, planning, and programming for the event. The goal was to create a memorable experience that was innately sharable and rooted in the colors of the adicolor apparel. 14 Booths were designed top to bottom and every item of the experience itemized, sourced, and installed. This ranged from live reptiles to corn dogs to a fortune teller. Every element was visualized in 3D ahead of time and curated to ensure engagement and social sharability. Additionally a token system was used to promote further engagement by rewarding participants for sharing social content.
