Qatar Islamic Bank, leading bank in Qatar promotes local values and reasonable spendings. 

PROBLEM: 

Qataris are in debts. They spend much more than they earn. They buy cars they don't need, watches they don't wear and travel places just to show off on fb and Instagram. 

INSIGHT:

Since it is very difficult to change the habits of the older generation, the younger generation is the one where is still hope. 

Young Qataris spend a lot of time playing video games, either desktop and mobile. 

SOLUTION: 

Unsavable game - without saving everything is lost. 

Thanks to the collaboration with the game developer, on one given day, the most popular game in Qatar is replaced with the unsavable version, where all the progress will be lost and the message promoting saving will appear. 

The project is currenty in the development phase.