Daniele Ascione's profile

Accademia d'Arte e Design Leonetto Cappiello Firenze

Competition for logo design and corporate image of the Academy of Art and Design in Florence.

3rd place

The main idea is to represent the art and design, in its composition, the logo takes a very authoritarian, this to emphasize the Academy itself, in fact, the arrangement of the two icons and the letter A Central take the shape of a crown.
The basis of this crown is lined with a style that goes back to a famous work by Leonetto Cappiello for advertising Campari, the one that has the orange peel. My symbol wants to resume the very top of the orange peel, this is a contribution to the character that the Academy gave the same name.
The colors chosen are based in part to the original logo or in part to the concept of art and design, then a mix of hot and cold.
Accademia d'Arte e Design Leonetto Cappiello Firenze
Published:

Accademia d'Arte e Design Leonetto Cappiello Firenze

Competition for logo design and corporate image of the Academy of Art and Design in Florence.

Published:

Creative Fields