MOONLITE
Moonlite makes bedtime stories come to life and also enhances the reading experience which makes a child excited for bedtime while promoting early literacy. My team and I were tasked to design a series of print advertisements for a Brand Design Studio Module in school.
We went for the emotional approach targeting "Something awaits after your story." By cultivating good reading habits, a child can excel it the things they do in the future. From this project, I have learned that by gathering insights from our research and interview from the brand and our target audience only then can we craft out an advertising message.
