Aditi Malu's profile

CRAFTUS - MERCHANDISING

Location
This was designed in the month of march, keeping in mind that there was a huge demand for travelling.
Indian funky dialogues put on to paper literally. They are both sarcastic and Funny.
This was designed after taking an inspiration from an old architectural site called 'Mandai' in Pune, India.
Another example of a pattern that was tessellated after taking an inspiration from a Architectural site.
Motif Design
learnt Screen Printing.
So, the store that I worked with - Craftus, kept a lot of artefacts from different places in India. When asked the customers to what they wanted in the store, The said, 'Why don't we have our own line of products which are Puneri in nature? That way people could be enjoy wearing/using things which belonged to their own region'.
and that is when I came up with the idea of "Aamcha Pune" Which means "My Pune" and designed some Merchandise taking up things that were very close to the city and its people. 
CRAFTUS - MERCHANDISING
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CRAFTUS - MERCHANDISING

I did merchandising and advertising with Craftus. Craftus...The brand presented by SRISHTI for art and craft connoisseurs. Craftus is a platform Read More

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