Toetum pole
The Brief: To coincide with the launch of the Toetum clothing range, the client required a “teaser”
to reflect the essence of the brand and spark interest amongst potential stockists.
The Brief: To coincide with the launch of the Toetum clothing range, the client required a “teaser”
to reflect the essence of the brand and spark interest amongst potential stockists.
The Solution: This interactive direct mail piece was sent out in a clear sleeve which housed a flat brochure. When opened and unfolded, the recipient was able to pop out and assemble their very own 3D totem pole.
This solution allowed the client to introduce all of the Toetum characters, present the brand vision
statement and built anticipation for the collections release.
This solution allowed the client to introduce all of the Toetum characters, present the brand vision
statement and built anticipation for the collections release.
