ULTRA is a poster and imaginary brand project inspired by the color of the year 2018, the Pantone Ultra-Violet 18-3838.
A wide semi-abstract illustration was splitted in two to create the two posters.
The images reveals layers of glittery textures and purple space skies, reflecting the mysterious, audacious and nocturnal attitude of the color.
A geometric, bold, shield-shaped monogram that includes all the color's name letters into a single composition accompanies the posters.
The project is dedicated to all the designers and people in general who are always in search of the unconventional, beyond the bonds of the reality's imposed rules.
Their answer is written with stars on a purple night sky.