Postcard design for the Utah State University Hearing Clinic. I began by researching the appropriate sizing for postcards. Setting up my document for print I allowed for a quarter inch bleed and which I laid out in the document using guides. From there I sought out the USU standards for brand identity to be sure to set up the font choices, colors, and logo appropriately in regard to their use as regulated by the university. After setting up the appropriate font and color I used a number of different text effects, including a drop shadow, as well as bevel and emboss, to achieve a more cohesive look and a prevent a dropped in feel. Bringing in stock imagery I used blend modes with underlying gradient maps to give the image a feathered since of transparency. This allowed the images to be communicatively evocative without overpowering the cards or distracting from the importance of the text.
Redesigned Postcard
Original Design
Redesigned Postcard
Original Design
USU Style Guide and Logo:
http://www.usu.edu/prm/identity/pdf/USU_Visual_Identity.pdf
Stock Images:
https://pixabay.com/en/woman-girl-headphones-music-977019/
https://pixabay.com/en/woman-girl-headphones-music-977020/
