A team of students decided to use the theme of Countdown to Zero and place stopwatches in random places around campus. Each stopwatch had an alarm set for a different time and our goal was that when the alarm went off, someone would notice and try to turn it off. Upon wondering why there was a random stopwatch hanging from a tree or under a table, they would notice that on the back there was a small piece of paper stating the date and time of our event along with the link to our microsite which had a video about the event. This was a creative way to let people know about our event in which they could figure out themselves.