OJOBMX was born from the observation of a market niche that was ignored for FMCG brands when it came to an offer of content produced in Colombia, for training and entertainment.

Since 2010, BMX videos of experts doing tricks in different cities in Colombia allowed the brand to gain a foothold in this niche, and positioned the brand as a promoter of the best BMX talents in the country, and as a producer of 100% digital content.

These are some of the videos with the most affinity among the community on social networks.